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Lotus Brands Acquires N.A. Rights to BWC

Venerable vegan brand debuted in the UK in 1963.

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By: TOM BRANNA

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Lotus Brands, Inc. has acquired of the Beauty Without Cruelty (BWC) brand of natural personal care and color cosmetics products from the Natural Resources Group. Beauty Without Cruelty was founded in 1963 in England by the trustees of BWC Charitable Trust, an animal welfare organization.The line came to the U.S. in 1989. Today, BWC offers has a full line of cruelty-free, vegetarian skin, body and hair care products made with natural ingredientsand organic aroma-therapeutic essential oils ...

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